St. Eugene Golf Resort and Casino (St. Eugene) is a forward-looking hotel that faces important environmental decisions every day in its operations. While the company has previously participated in eco-certification programs, TripAdvisor’s GreenLeaders program offers an advanced platform that St. Eugene could use to communicate its environmental practices to its guests. Furthermore, St. Eugene’s visibility and reputation among travellers searching for hotels would be improved as the demand for environmentally-focused hotels rises. Beyond taking advantage of the market, St. Eugene has deeply rooted cultural business values that further motivate its commitment to environmental practices. TripAdvisor is already a reliable and trusted source of guest feedback for St. Eugene, making the GreenLeaders program the top choice for St. Eugene in eco-certification programs. With the release of TripAdvisor’s GreenLeaders program into Canada, St. Eugene can determine which initiatives would make the most operational sense in moving forward with a plan for environmental sustainability under TripAdvisor’s relevant criteria.